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Route to Market
Course Overview
The purpose of this short course is to prepare learners about the best possible route available to market a product and what types of channel and volume classifications are available in the trade universe. Also, basic sales KPI’s and geomapping, along with adjusting the service frequency to enhance overall distribution efficiency.
Who Should Attend?
- Supply Chain and Logistics Managers
- Sales, Marketing, and Product Managers
- Operations Managers
- Quality Assurance Staff
- Food Industry Entrepreneurs
- Retail Buyers
- Consultants
- Students in Related Fields
Objectives
Upon completion of this course, participants will be able to:
- Learn about productivity and drop size.
- Gain insight into numeric and weighted distribution.
- Explore sales KPIs.
- Familiarize yourself with channel and volume retail classifications.
- Understand routing and geo-mapping.
- Understand the service frequency.
10
Minimum Participants
30